JiayiWangProjectsInfo

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Apple Market is a branding project for a hypothetical marketplace designed to offer a relaxed and enjoyable shopping experience.

Apple Market 是一个品牌项目，致力于打造一个拥有轻松愉快购物体验的休闲市集。/ Brand Identity

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Fertility Kingdom is a branding project for a public campaign focused on women's reproductive rights.

Fertility Kingdom是一个公共服务品牌项目，专注于女性的生育权利。/Brand Identity/ Motion

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Mischief & Baking is a custom-designed character IP created for a bakery brand, centered around a highly recognizable father-daughter duo.

《捣蛋烘焙》是一套为烘焙品牌量身打造的原创角色IP，围绕一对记忆点鲜明的“父女档”展开。/IP Design/Packaging

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Chinese Bottom Up is a documentary book project that explores the migration and economic development of Wenzhou’s private entrepreneurs, presented through thoughtful editorial design.

《中国式自上而下》是一本探讨温州民营企业家迁移和经济发展的纪实性书籍设计项目。/Book/Packaging

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04 Commercial fragmentation   2022-24        E-commerce\Poster

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